Review of the corporate competitive (divisional) strategy. Sparring discussion, team workshops, evaluation. Result: A more effective, motivated and ambitious organisation.

Brand (re)launches, embedded in a sound equity strategy. Research. Agency partnering. Go-process monitoring, post-launch follow-though. Result: A commercialisation on senior level.

Cost-chase within the strategic and non-strategic spend. Process reengineering. Result: Long term margin improvement. Increasing internal efficiency.

Supporting top management with change processes within the organisation. Reorganisations. International expansion. Professionalisation. Internal communication. Result: A faster implementation, higher acceptance.

Development of a corporate innovation process. Definition of de innovation organisation, accountabilities and decision making. Result: accelerated pipeline filling with on-strategy projects.